_2024-muse-creative-awards-entry-highlight-124-alvi39s-drift-cap-classique-campaign-by-magnetic-creative.jpg "2024 MUSE Creative Awards Entry Highlight | Alvi's Drift Cap Classique Campaign by Magnetic Creative from brand positioning meaning Video Screenshot Preview")
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⏲ Duration: 47 sec
✓ Published: 07-Mar-2024
✓ Published: 07-Mar-2024
Description:
In a post-COVID world, the current societal mood reveals a growing search for meaning, and intensified quests for authenticity and deeper connection. Life itself has become an occasion worthy of daily celebration.nnIn spring 2023, internationally renowned South African winery Alvi’s Drift launched an evocative campaign, designed not only to highlight their exceptional Cap Classique wines, but celebrate, empower, and inspire South African women.nnALVI’S DRIFT CAP CLASSIQUE RANGE: CELEBRATE A
In a post-COVID world, the current societal mood reveals a growing search for meaning, and intensified quests for authenticity and deeper connection. Life itself has become an occasion worthy of daily celebration.nnIn spring 2023, internationally renowned South African winery Alvi’s Drift launched an evocative campaign, designed not only to highlight their exceptional Cap Classique wines, but celebrate, empower, and inspire South African women.nnALVI’S DRIFT CAP CLASSIQUE RANGE: CELEBRATE A
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