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Brand Master Academy
Brand Master Academy
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_what-is-brand-positioning.webp "Marketing Business Network")
_green-cup-coffee-100-traceable-wake-up-calls.webp "An idea to promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. Meaning, you can trace your coffee back to the exactly farm where it comes from.")
_basic-branding-positioning-principles.webp "Professor Wolters")
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_the-council-star-jalsha-channel-rebrand.webp "Star Jalsha is one of the best loved channels in the Star portfolio.nnServing the Bengali speaking community of India, we partnered with the Star in-house team and our friends at Venture3 to bring an optimistic injection of gloss, glamour and excitement to the channel identity.nnCentering on the positioning of “Chalo paltai”, meaning “Let’s make a change” the relaunch along with a revived programme portfolio catapulted Star Jalsha back to its rightful place at the top of the TV charts.")
_seth-godin-breaks-down-the-brilliance-of-nike39s-brand-strategy.webp "Behind the Brand")
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