_lipton-milk-tea-a-cup-of-greetings.jpg "Lipton Milk Tea - A Cup of Greetings from mime hot Video Screenshot Preview")
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⏲ Duration: 1 min 16 sec
✓ Published: 26-Feb-2010
✓ Published: 26-Feb-2010
Description:
Challenge:nWinter is a key season for sales of Lipton Milk Tea. Chinese New Year is also a heavy promotion period for the Lipton brand. The brief was all about communicating warmth during the festive season linking back to the milk tea product, and about allowing users to send Lipton Branded Chinese New Year Greetings to their friends.nnSolution:nWe created a viral tool that lived on QQ.com. QQ is China’s biggest IM and social platform. This tool was comprised of three short films in where use
Challenge:nWinter is a key season for sales of Lipton Milk Tea. Chinese New Year is also a heavy promotion period for the Lipton brand. The brief was all about communicating warmth during the festive season linking back to the milk tea product, and about allowing users to send Lipton Branded Chinese New Year Greetings to their friends.nnSolution:nWe created a viral tool that lived on QQ.com. QQ is China’s biggest IM and social platform. This tool was comprised of three short films in where use
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