What would advertising look like in the future - Towards a (de)personalised world from watch headshot movie Watch Video
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Description: As part of a university project, the video is a reflection on the risks a highly-personalised advertising might involve, building a visual parallelism between the drawbacks of a world dominated by data and the dystopian scenario featured in the movie Metropolis. According to the ever-increasing amount of personal information new technologies allow to gather, companies will have the ability to conceive specific advertisement for each individual. This, raises privacy concerns, as consumers freedom
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)